Non-GMO Verified is trending like wildfire here. This is incredible and inspiring. Yet, I will say, I do see a reduction in the USDA certified organic label. Thankfully, the ingredients are still organic in many of these cases. I can understand the label aversion, given the costs to certify organic (an entirely different post of ethical proportions ). While Non-GMO Verified is a brilliant scheme that is effectively chipping away at the achilles heel of the seed giants, it is imperative we do not abandone sourcing organic . We must continue to turn to chemical-free farming methods that protect our waterways and natural resources, while nurturing our soil and our physical and environmental health.