Smells That Sell…with eco benefit for all.
By Alison Caldwell, winter 2017
With real estate, listings get one opportunity to make a lasting great first impression. When staging a home, it’s imperative to cover all the senses to communicate to a buyer, “This is your home!” In fact, studies show the right smell of house can have a positive effect on the most important part of home buying: decision making.
Latest research explains that while popularly used scents like vanilla and baked cookies may elicit positive emotions, they can distract from our ability to make decisions. Eric R. Spangenberg (dean for the College of Business at Washington State University and professor in environmental psychology) says, “There is a lot of cognitive processing involved in a home purchase…You want scents to be on the edge of your perception- not centrally processed.” Basically, you don’t want to overwhelm or distract the central part of your brain when it comes to processing the task at hand- falling in love with a home!
Our nose knows…and remembers.Our extremely sensitive olfactory system- the way we process smell, the strongest of all our senses, is hardwired to the part of our brain that is responsible for memories, emotions and decision making. So how do you satisfy this sensitivity? Studies also show that the smell of a fresh and clean space has a positive influence on home buyers.
Beware of chemical based fragrance. Yes, beware. Chemical based fragrance (perfumes, scented candles, plug-ins, detergents and cleaners) are known to cause allergies, and turn buyers off with their overpowering synthetic smells. Adverse reactions often include sneezing, nausea, and headaches. The last thing a seller wants is a buyer to leave feeling worse when they walked in the door!
Pure therapeutic grade essential oils! Pure therapeutic grade essential oils are non-toxic, and 100% from the plant…not the synthetic lab. Essential oils are wonderfully subtle, proven to work, and do not offend or irritate the senses like chemical scents do. The body recognizes the natural purity, and responds accordingly. And remember, a little goes a long way. Oils can be diffused with a ultrasonic cool mist diffuser (beautiful additions in and of themselves for staging a home). Just a few drops of an essential oil in water does the job.
So what smells have selling power? Think Clean. Think Citrus Lemon, Grapefruit, Lemongrass, Bergamot, Lavender (just a bit!), Purification™ by Young Living (Purifies spaces, helps eliminate smoke and mildew and leaves space smelling clean.)
But oils don’t stop there. We all know working late night on a deal makes it impossible to fall asleep. Simply diffuse lavender and cedar wood and before you know it, morning has come! Essential oils have long been a go-to alternative in the world of natural healing. Sleeping sounder, healthier home cleaning, and even getting a little bit more pain-free are just a few reasons people flock to them. But for now, just get started staging with essential oils to make that listing unforgettable.
Alison Caldwell is sustainable food expert and advocate for non-toxic living. Alison is a distributor for Young Living Essential Oils, one of the purist and oldest EO’s on the market.
Contributions by, Laura Fairchild – ©2017